{"title":"Soft Furnishings","description":"\u003cp\u003eCushion covers, table runners and soft pieces that bring warmth to any room. Each one is embroidered or printed by hand in India - rich in pattern, rooted in tradition and made to be noticed.\u003c\/p\u003e","products":[{"product_id":"artisanal-embroidered-cushion-cover-with-tassels","title":"Artisanal Embroidered Cushion Cover with Tassels","description":"\u003cp class=\"p1\"\u003eA home that feels like you is built one detail at a time. This cushion is one of those details - the kind that quietly changes how a room feels when you walk in.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe leaf embroidery is hand-stitched using a traditional Indian technique passed down for generations. Each piece is made in small batches due to the slow, intricate nature of the craft. In Indian symbolism, leaves represent growth and prosperity - a quiet sense of that meaning lives in the detail.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"p2\"\u003eApprox. 18 x 18 inches; insert not included\u003c\/li\u003e\n\u003cli class=\"p2\"\u003e100% cotton with hand embroidered leaf motif\u003c\/li\u003e\n\u003cli class=\"p2\"\u003eTassel detail at corners and zip fastening on reverse\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ALORAA","offers":[{"title":"Black","offer_id":42095784427737,"sku":"CUS-SQU-EMB-BLA","price":35.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/0367\/1513\/products\/aloraaartisanal-embroidered-cushion-cover-with-tassels-4235525.jpg?v=1776694091"},{"product_id":"dori-embroidered-cushion-cover","title":"Dori Embroidered Cushion Cover","description":"\u003cp class=\"p1\"\u003eThere’s a version of your living room that feels calm the moment you walk in. This cushion is part of that - adding warmth, texture, and a quiet sense of history to your sofa.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eDori embroidery was once used in Mughal interiors. Today, artisans in Uttar Pradesh continue the tradition through intricate cord work, produced in very small batches due to its complexity. The neutral tones make it versatile; the craft is what makes it worth keeping.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"p2\"\u003eApprox. 24 x 12 inches (lumbar); insert not included\u003c\/li\u003e\n\u003cli class=\"p2\"\u003e100% cotton with dori (cord) embroidery\u003c\/li\u003e\n\u003cli class=\"p2\"\u003eNeutral tones that suit any interior style\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ALORAA","offers":[{"title":"Default Title","offer_id":42096004497625,"sku":"CUS-REC-EMB-DOR","price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/0367\/1513\/files\/aloraadori-embroidered-cushion-cover-6161240.jpg?v=1776694090"},{"product_id":"paisley-cushion-cover-upcycled","title":"Paisley Cushion Cover","description":"\u003cp\u003eBuying something beautiful doesn't need to come at a cost to the planet. This cushion shows that design and responsibility can exist in the same object.\u003c\/p\u003e\n\u003cp\u003eMade from upcycled cotton rescued from the cutting-room floors of Indian craft houses, each piece gives new life to existing fabric. Because production depends on what is available, every batch is strictly limited. The paisley motif - a symbol of fertility and protection - adds a layer of meaning rooted in tradition.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e14 x 20 inches, cover only\u003c\/li\u003e\n\u003cli\u003e100% upcycled cotton - rescued from fabric waste\u003c\/li\u003e\n\u003cli\u003ePaisley motif in Blue or Minty Green\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"ALORAA","offers":[{"title":"Minty Green","offer_id":42096018850009,"sku":"CUS-REC-EMB-WHI","price":25.0,"currency_code":"GBP","in_stock":true},{"title":"Blue","offer_id":48575401689305,"sku":"CUS-REC-EMB-BLU","price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/0367\/1513\/files\/aloraapaisley-cushion-cover-6891738.jpg?v=1777108387"},{"product_id":"red-embroidered-cushion-cover","title":"Red Embroidered Cushion Cover","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003eA traditional and attractive embroidered cushion that is a great addition to sofas, chairs and beds. \u003cem\u003eSize: 14x20 inches.\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"ALORAA","offers":[{"title":"Default Title","offer_id":42096127279321,"sku":"CUS-REC-EMB-RED","price":20.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/0367\/1513\/products\/aloraared-embroidered-cushion-cover-7699237.jpg?v=1776694100"},{"product_id":"floral-embroidered-table-runner-with-tassels","title":"Floral Embroidered Table Runner with Tassels","description":"\u003cp\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\"\u003eImpress your guests with this beautifully hand embroidered table runner. \u003cmeta charset=\"utf-8\"\u003eSize: approx. 60 x 12 inches.\u003c\/span\u003e\u003c\/p\u003e","brand":"ALORAA","offers":[{"title":"Default Title","offer_id":42096185147609,"sku":"RUN-LNG-EMB-BEI","price":75.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/0367\/1513\/files\/aloraafloral-embroidered-table-runner-with-tassels-2525410.jpg?v=1776694090"},{"product_id":"floral-hand-block-printed-table-runner","title":"Floral Hand Block Printed Table Runner","description":"\u003cdiv class=\"w-full my-[1px]\"\u003e\n\u003cp class=\"py-[3px]\" data-slate-node=\"element\"\u003e\u003cspan data-slate-node=\"text\"\u003e\u003cspan data-slate-leaf=\"true\" class=\"font-[600]\"\u003e\u003cspan data-slate-string=\"true\"\u003eA beautiful table is an act of hospitality.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-slate-node=\"text\"\u003e\u003cspan data-slate-leaf=\"true\" class=\"\"\u003e\u003cspan data-slate-string=\"true\"\u003e It says: I thought about this. I prepared. You are worth the effort. This runner brings that feeling to the table instantly.\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"w-full my-[1px]\"\u003e\n\u003cp class=\"p1\"\u003eHand block printed in Jaipur using carved wooden stamps and vegetable dyes, each floral motif is pressed one at a time into soft cotton. Because it is made entirely by hand, no two runners are exactly alike. Lay it down and your table carries the quiet weight of a centuries-old craft before anyone sits.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"w-full my-[1px]\"\u003e\n\u003cul\u003e\n\u003cli class=\"flex flex-row ps-[2px]\" data-slate-node=\"element\"\u003e\u003cspan class=\"flex-1 py-[3px] font-normal text-[16px] text-[var(--text-primary)]\"\u003e\u003cspan data-slate-node=\"text\"\u003e\u003cspan data-slate-leaf=\"true\" class=\"font-[600]\"\u003e\u003cspan data-slate-string=\"true\"\u003eApprox. 70 x 13 inches\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-slate-node=\"text\"\u003e\u003cspan data-slate-leaf=\"true\" class=\"\"\u003e\u003cspan data-slate-string=\"true\"\u003e (178 x 33 cm)\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"flex flex-row ps-[2px]\" data-slate-node=\"element\"\u003e\n\u003cspan data-slate-leaf=\"true\" class=\"font-[600]\"\u003e\u003cspan data-slate-string=\"true\"\u003e100% soft c\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-slate-leaf=\"true\"\u003e\u003cspan data-slate-string=\"true\"\u003eotton\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-slate-node=\"text\"\u003e\u003cspan data-slate-leaf=\"true\"\u003e\u003cspan data-slate-string=\"true\"\u003e, hand block printed with vegetable dye\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"flex flex-row ps-[2px]\" data-slate-node=\"element\"\u003e\n\u003cspan data-slate-leaf=\"true\" class=\"font-[600]\"\u003e\u003cspan data-slate-string=\"true\"\u003eMade in Ja\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-slate-leaf=\"true\"\u003e\u003cspan data-slate-string=\"true\"\u003eipur\u003c\/span\u003e\u003c\/span\u003e\u003cspan data-slate-node=\"text\"\u003e\u003cspan data-slate-leaf=\"true\"\u003e\u003cspan data-slate-string=\"true\"\u003e - India's block printing capital\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"ALORAA","offers":[{"title":"Default Title","offer_id":42106555367641,"sku":"RUN-LNG-BLO-BLU","price":30.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/0367\/1513\/files\/aloraafloral-hand-block-printed-table-runner-8616585.jpg?v=1776694150"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/0367\/1513\/collections\/soft-furnishings-1233108.jpg?v=1777442603","url":"https:\/\/www.aloraa.co.uk\/collections\/soft-furnishings.oembed","provider":"ALORAA","version":"1.0","type":"link"}