Founded by Chandni Sanghani, Aloraa is the home and fashion brand offering ethically-crafted products with stories and tradition at their core.

Our own story begins in India. During Chandni’s travels around this vast country, she was inspired by the rich traditions, cultures, natural resources and expertise that the people shared and preserved.

As a creative and a lover of all things handmade with care, Chandni was mesmerised by the skill and craftsmanship the locals who welcomed her had to offer. 

However, she discovered that many of these artisans were abandoning their crafts to pursue other jobs for more stability, reluctantly letting go of the knowledge that had been passed down in their families for generations. Unable to escape the reality of factories taking over their trade, churning out products faster, cheaper and with a bigger customer reach, they were left with no other choice.

Aloraa was born to address these problems and bring focus back to the handmade, the intricate and the stories that exist behind each beautifully-made product.  

At Aloraa, we champion sustainable craftsmanship, empower artisans and keep their traditions alive. We hope you enjoy discovering new places and cultures with us.