Are your materials sustainably sourced?

Wherever possible, yes. We prioritise materials that are responsibly harvested, recycled, or upcycled. Each product page shares details about what's used in that piece.

Because beautiful things shouldn't come at someone else's expense. Every piece should carry respect for the maker, the materials, and for you. We pay fair wages without compromise and share the real stories behind our craft. That's how we create decor worth owning and keeping.

Do you offer gift notes and wrapping?

We offer beautiful gift wrapping for just £4 and complimentary handwritten notes to make your gift even more special. Just choose the gift option at checkout or drop us an email.

Do you offer trade or wholesale pricing?

Absolutely. We love working with interior designers, stylists and businesses. Email us at hello@aloraa.co.uk to chat about trade partnerships or bulk orders.

I'm not South Asian - is it okay to buy or gift these pieces?

Honestly, yes - whether that's for yourself or someone you care about. Every item at ALORAA comes with a real story: who made it, where, using skills passed down through generations. When you bring one of these into your home or give one to someone you love, you're not just acquiring an object. You're sharing that story. That's not appropriation - it's how craft traditions survive.

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Transform Your Sofa Into a Royal Throne

Floral Embroidered Cushion Cover with Tassels

£45.00

Tax included.

HandcraftedSmall batchCottonMade in Uttar PradeshWith tassels

Timeless, intricate and simply beautiful - what’s not to love about this hand embroidered cushion cover.

Size: approx. 18 x 18 inches. Insert not included.

Add gift wrapping Beautifully wrapped, ready to give — £5.00

Quantity

Symbol of Strength & Generosity

More than just a cushion cover, this is a primary example of India’s finest embroidery work. Each decorative cover is handcrafted and stitched to perfection - its gorgeous symmetrical floral pattern is a symbol of strength and generosity.

This offering is made with soft cotton using neutral tones, keep these on display all year around to showcase your flair for design.

Handcrafted & Supports Craftsmanship

Elegantly hand crafted by Muqeem from Uttar Pradesh in India, using extensive needlework. Embroidery is a popular craft in India and dates back to 2000 BC – the method has been adapted and passed down many generations. However, artisans specialising in this craft are rapidly being replaced by the increase of machine-made alternatives.

Made from Cotton

India’s duet with the cotton industry dates back over 4,500 years ago. Overtime Indian artisans and traders have refined their skills and have since been one of the biggest producers of cotton - so much so that in ancient Greece and Babylon, ’India’ was used as an abbreviation for ‘cotton’.

This table runner is made from 100% cotton.

Durable & Easy to Clean

• This cover fits an 18 x 18 inch insert. For a plump, full look we recommend going up to a 20 x 20 inch pad.
• Hand wash in cool water only.
• Do not machine wash - this will damage the embroidery and tassels.
• Reshape and lay flat to dry naturally.
• Do not tumble dry or wring.
• Iron on a low heat, inside out, once dry.
• Zip up before washing to protect the fabric.

Shipping & Happiness Guarantee

Shipping: Free standard UK delivery on orders over £75, sent on a 48hr tracked service. Orders under £75 ship 48hr tracked from £3.99.

Need it faster? 24hr tracked from £6.99. Order before 3pm for same day dispatch

US shipping is £25. Full details on our Delivery & Returns page.

Returns: We craft every piece to last - and we want you to love yours.

If your order arrives damaged or faulty, we'll replace it on us. Prefer to return or exchange it? You've got 30 days to decide.

We reply within 24 hours. Email us anytime at hello@aloraa.co.uk - we're here to help keep beautiful things out of landfill and in your home where they belong.