•
1 6

Bold Statements for Fearless Homes

Red Embroidered Cushion Cover

Box 1
Artisanal
Box 2
Empowers Craftspeople in India
Box 3
Made to Last
Box 4
No Two Are Alike
Box 5
Great for Gifting
Box 6
Small, Female-Owned

A traditional and attractive embroidered cushion that is a great addition to sofas, chairs and beds. Size: 14x20 inches.

£20.00 GBP
£20.00 GBP
Sale Sold out
Tax included. Shipping calculated at checkout.

Designed to Impress – Made to Last

Who doesn’t love a bit of sparkle and gold? From beadwork to zari lace, this scatter cushion celebrates the range of embroidery and fabrics India has to offer whilst instantly adding glitz and glamour to any room.

Bring out a pair along with your fancy plates during those special occasions and impress guests with its dazzling beauty. However, they can just as easily become a permanent feature in your living room or bedroom for a daily dose of glamour.

Handmade & Supports Dying Craftmanship

Beautifully-stitched by Waseem from New Delhi in India, this technique involves extensive needlework. Embroidery is a popular craft in India and dates back to 2000 BC – the method has been adapted and passed down many generations. However, artisans specialising in this craft are rapidly being replaced by the increase of machine-made alternatives.

5,000-Year Beadwork Legacy

Beadwork in India is said to be over 5000 years old. Historically, beads were made out of silver, gold, clay, ivory and wood. Now, India is one of the largest producers of beads in the world.

Made with water-resistant polyester, this cushion is delicately embroidered using strips of zari lace, velvet and beadwork to create a luxurious-looking design. It also includes a zip fastening on reverse.

Durable & Easy to Clean

100% polyester. May dry or spot clean. Do not machine wash. Do not tumble dry. Iron on reverse on low heat.

Happiness Guarantee

We craft every piece to last – and we want you to love yours.

If your order arrives damaged or faulty, we’ll replace it on us. Prefer to return or exchange it? You’ve got 30 days to decide.

We reply within 24 hours. Email us anytime at hello@aloraa.co.uk – we’re here to help keep beautiful things out of landfill and in your home where they belong.

feature-item-1
Made With Real Hands

Slight variances are part of its story & charm

feature-item-2
Preserves Traditions

Keeps generational & centuries-old dying crafts alive

feature-item-3
Proudly Gift

Add gift-wrapping & a personalised note for a ready to give gift

feature-item-4
Statement Pieces

Made to draw attention & spark conversation

  • Not Your Average Gift

    Skip the throwaway candle. Treat yourself or a loved one to a truly special, work of art. Designed to be kept, showcased and never re-gifted.

  • Crafted with Purpose

    We partner with skilled artisans to keep traditional craftsmanship alive - not lost to machines. Every piece supports real makers and treads lightly on the planet.

  • South Asian, Female Owned

    We know and live the culture – not just borrow it. That means every piece is made with connection, care and a story you can genuinely be part of.

1 3

Craft Worth Saving

Treasures Beyond Trends.

ALORAA isn’t just a brand - it’s our stand against mass production. In 30 years, 30% of India’s artisans have been forced to leave their craft as the world stopped paying attention and factories took over.

We exist to preserve and celebrate traditional craftsmanship, bringing slow, meaningful artistry back where it belongs: into your home.

FAQs

Why ALORAA?

Because beautiful things shouldn’t come at someone else’s expense. Every piece should carry respect- for the maker, the materials, and for you.

We pay fair wages without compromise and share the real stories behind our craft. That’s how we create decor worth owning - and keeping.

Are your materials sustainably sourced?

Wherever possible, yes. We prioritise materials that are responsibly harvested, recycled, or upcycled. Each product page shares details about what’s used in that piece.

Do you offer trade or wholesale pricing?

Absolutely. We love working with interior designers, stylists and businesses. Email us at hello@aloraa.co.uk to chat about trade partnerships or bulk orders.

Do you offer gift notes and wrapping?

We offer beautiful gift wrapping for just £4 and complimentary handwritten notes to make your gift even more special.

Just choose the gift option at checkout or drop us an email.

Customer Reviews

Based on 2 reviews
50%
(1)
50%
(1)
0%
(0)
0%
(0)
0%
(0)
E
Etsy customer

Red Embroidered Cushion Cover

E
Etsy customer

Struggled to find the right sized pad as odd size compared to pad sizes available but beautiful cover

User picture
feature-item-1
Artisanal

Supports craftspeople in India

feature-item-2
Uniquely Yours

Every product is one-of-a-kind

feature-item-3
Made to Last

High quality and crafted with love

feature-item-4
Ethically-sourced

We pay what's asked & never negotiate